CASE STUDY AQUALISA QUARTZ

Remember me on this computer. Log In Sign Up. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently. Would you like to get a custom case study? On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. Aqualisa Quartz Case Analysis. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.

Consequently, the real problem here is how to boost sales. The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently. Enter the email address you signed up with and we’ll email you a reset link. Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing.

Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers.

Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. Consequently, the real problem here is how to boost sales. Strategic brand management 4th edition.

Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product. Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled.

  ESSAY TENTANG PLURALISME AGAMA

(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –

Similarly, plumbers will help convince developers by suggesting the new product. For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. Enter the email address you signed up with and we’ll email you a reset link. Some of the reasons are related to distribution channel, promotional strategy and positioning of the product. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations.

Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics.

case study aqualisa quartz

If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. Skip to main content.

Aqualisa Quartz

Many factors reduce the risk of this strategy. This means that the advertising campaign will gain aqulaisa equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push qjartz to call attention to Quartz by emphasizing the low cost of installation.

DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. How about receiving a customized one? Aqualisa Quartz Case Analysis. Simply a Better Shower.

case study aqualisa quartz

Cawe Company Welcome to the world of case studies that can bring you high grades! The incentive should be giving the Quartz shower to every participant because when they try aqualsa, they will get over with the skepticism toward technologically new products — at least for Quartz.

  ICHIRUKI HOMEWORK FANFIC

I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U. Log In Sign Up. The problem is not casw sales are low, but the reasons why sales are not as expected. This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth.

Aqualisa Quartz | Case Study Template

etudy This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers quarrtz mixer shower units who choose the brand. For this reason, Aqualisa will give a free product to those of consumers. The primary customer of trade shops are plumbers.

Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand.

This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz caae reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. Would you like to get a custom case study?

case study aqualisa quartz

On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted.

Author: admin